Search engine optimization (SEO) and email marketing exist at different parts of the marketing funnel. SEO helps drive organic search traffic from technical optimizations on your website, whereas email marketing drives repeat traffic from an email list. In other words, SEO brings in high-intent leads whereas email marketing helps retain your current customer segments. There … Read more
Backlink building is the fastest way to build authority for your website, helping you compete for high-traffic keywords with other authoritative websites. Although there are quite a few ways to build backlinks, one of the most effective techniques is broken backlink building.
Much like web search optimization, SEO on Pinterest means to optimize your content strategy so that your post can reach more people within the Pinterest platform. The following guide will not only help your pins show up more through Pinterest search results, but also through in-feed recommendations.
There are many reasons why your website might get a duplicate content warning. Although we provide solutions to fix these errors before they impact your search rankings, it’s better to avoid duplicate content issues altogether. Here are some best practices that we recommend…
Duplicate content is exactly as it sounds, when search engines crawl your website and discover the same content on different pages. Search engines prefer original content, so your SEO strategy should address duplicate content errors, otherwise your search results will be negatively impacted.