In the world of SEO and keyword research, long-tail keywords refer to long search queries. Short-tail keywords are broad, generic, have higher search volumes and more competition, whereas long-tail keywords are a more refined search query; they have more intent, lower search volumes and fewer competitors.
Rich snippets, also known as rich results, are a feature on SERPs that displays extra details about the search result. These rich results are displayed when webmasters include a special code, called structured schema or schema markup, within a web page’s HTML.
The following guide will walk you through how to conduct keyword research without using any premium or paid tools.
Silos are a website architecture that groups pages into self-contained sections. This creates a well-organized hierarchy of pages that are great for SEO, but the lack of interlinking is also a trade-off.
Have you ever wondered why every website out there has a blog? From influencers, to e-com brands and giant corporate entities, everybody has a blog because it benefits both your SEO and business goals. It’s also a fulfilling experience and a great hobby. In fact, there’s nothing to lose from having a blog; it just takes some time to build one.