Backlink building is the fastest way to build authority for your website, helping you compete for high-traffic keywords with other authoritative websites. Although there are quite a few ways to build backlinks, one of the most effective techniques is broken backlink building.
Newcomers to SEO sometimes confuse on-page vs. off-page SEO, even though they’re completely different things. While they’re both fundamental SEO elements needed boost your website’s search rankings, they do this in different ways.
Building backlinks is a critical component in off-page SEO. They serve as valuable endorsements from other websites, signaling to search engines the credibility and authority of your own site. However, strategically directing them to the right pages on your website can make a huge difference in your SEO performance.
While on-page SEO focuses on optimizing elements within your website, off-page SEO ventures beyond your site to establish authority and credibility among your competitors. Off-page SEO aims at building your website’s reputation by earning quality backlinks from niche-adjacent bloggers, brands, influencers and websites on the internet.