There are many reasons why your website might get a duplicate content warning. Although we provide solutions to fix these errors before they impact your search rankings, it’s better to avoid duplicate content issues altogether. Here are some best practices that we recommend…
Duplicate content is exactly as it sounds, when search engines crawl your website and discover the same content on different pages. Search engines prefer original content, so your SEO strategy should address duplicate content errors, otherwise your search results will be negatively impacted.
Silos are a website architecture that groups pages into self-contained sections. This creates a well-organized hierarchy of pages that are great for SEO, but the lack of interlinking is also a trade-off.
A topic cluster, also known as content pillar or content cluster, is a way to plan and organize your content to improve your SEO. They’re a group of pages that cover different angles of the same topic.
Technical optimization is one of the four foundational pillars of SEO. Technical SEO focuses on the behind-the-scenes aspects of your website, addressing factors that impact its crawling, indexing, and overall performance in search engine results.