Have you ever wondered why every website out there has a blog?
From influencers, to e-com brands and giant corporate entities, everybody has a blog because it benefits both your SEO and business goals. It’s also a fulfilling experience and a great hobby.
In fact, there’s nothing to lose from having a blog; it just takes some time to build one.
Blogs are Free Real Estate
With a blog, you can write about anything, in your own voice.
Technical articles are a pain to write, edit, and are very dry to read.
Blogging gives you the freedom to adapt whatever writing style you like.
For businesses, you can also write about any topic in your niche to target any level of your funnel:
- top-funnel: write a blog post to identify and characterize the problem
- middle-funnel: write a blog post that educates people on solutions
- bottom-funnel: write a blog post that features case studies, testimonials, or a walk-through of your solution for the problem
Build on Your Keyword Research
The freedom to blog about anything also means you have the unlimited potential to target any keyword.
You can build topic pillars for any relevant keyword/keyphrase, and expand your organic keywords as much as you can possibly write.
- write post to target new keyword rankings
- build a topic pillar around your keyword research/strategy
Position Yourself as an Expert
Through blogging, you can provide expert insights on topics you’re knowledgeable about.
Writing quality blogs will provide up-front value to your visitors, positioning your brand as a trustworthy resource. To search engines, a quality blog also establishes your topical authority.
Education and knowledge is priceless, so giving it away in a free blog adds value to your brand beyond your products/services.
This helps you nurture your audience into leads, and potentially even customers.
Branding and Connecting with Your Audience
Your blog is also a window to the human side of your brand.
In addition to blogging about your niche, you can include:
- life/personal updates
- company updates
- new product launches
- changes to services
- upcoming events, giveaways or conventions
Content marketing puts content first, then marketing.
A blog is full of endless opportunities for SEO, education, branding, and most importantly, connecting with people.