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Building backlinks is a critical component in off-page SEO.
They serve as valuable endorsements from other websites, signaling to search engines the credibility and authority of your own site.
However, strategically directing them to the right pages on your website can make a huge difference in your performance.
SEO professionals typically prioritize these 4 types of pages when building backlinks:
- Homepage
- Product or Service Pages
- Individual Blog Posts and Articles
- Landing Pages
Let’s take a look at key considerations for each of them.
Your Homepage
This is the gateway to your website’s authority.
Your homepage acts as the virtual front door to your website, and is often the most authoritative and visited page.
Backlinks directed to your homepage helps to build credibility and authority for your entire website. In other words, as your homepage gets more backlinks, the rest of your website will likely improve in search rankings.
Therefore, your homepage is usually the best page to build backlinks to.
Product or Service Pages
Drive traffic directly to your offers.
It’s a good idea to build backlinks to specific pages for a product or service, to increase their visibility on search engine results.
This is especially helpful to rank for highly competitive keywords or to outrank your competitors on SERPs.
If someone is searching for a product or service to solve a problem they have, it’s crucial that your offer is the first that they see on Google search (and not your competitor’s).
Bonus tips: optimize the on-page experience of these pages by including elements like customer reviews, testimonials, and images or videos of your product in action!
Blog Posts and Articles
In the world of SEO, a well-written blog is free real estate.
Supplement your content strategy by building backlinks to your top blog posts and articles.
This will help your content rank higher in SERPs so that search engines will view your website as an authoritative expert in your niche.
You can also reach new audiences by writing content to target new keywords.
Landing Pages
Direct your traffic to focused, high-converting landing pages.
Landing pages are great targets for backlinks if you want more visitors to take a specific action on your website.
Whether it’s a special offer, event registration, or product launch, optimizing these pages for backlinks can help maximize their impact and ROI.
Conclusion
When it comes to building backlinks to your website, strategic targeting is key.
By directing backlinks to the right pages on your website, you can enhance your online visibility, authority, and ultimately, your SEO performance.
Remember to prioritize relevance, quality, and diversity when you’re prospecting backlinks from other websites!